We're excited to introduce a dynamic new feature in the Homepage Builder: you can now use a video link as your media!

What’s new?

You can now embed a video directly into your event homepage banner, offering an engaging way to capture attention and communicate your event’s energy and value right from the start. 

How it works

When editing your homepage banner in Studio, simply:

1. Select the Video option under media type.
2. Choose your streaming platform.
3. Paste the video link in the Video field.
4. Add a short Alt text for accessibility and SEO.

You can customize playback behavior by toggling the following options:

• Autoplay video
• Loop playback
• Show controls (play, pause, etc.)

Managing tax collection for event registrations can be complex — but it doesn’t have to be. With Swapcard Studio, you can now seamlessly enable Stripe Tax to automate tax calculations during your event registration and payment process.

How It Works

• Stripe calculates taxes automatically at checkout, based on the attendee’s location and tax details.
• The correct tax amount appears dynamically on the order summary and invoice.

Setup in Three Steps

1. Check Stripe Tax Status

• When you connect Stripe, Swapcard checks if Stripe Tax is enabled. In case the set up is not complete in the Stripe dashboard, a message is displayed:

“Stripe Tax is not yet configured on your account. Please complete the setup in Stripe to enable automated tax calculation.”

Go to your Stripe dashboard → Tax Settings to set it up.

2. Choose Your Tax Mode
In Studio > Registration > Payment Settings, select:

Automatic Tax to allow Stripe to calculate taxes automatically at checkout based on the users billing information. 
Manual Tax can still be used, which is based on a single tax percentage.

3. Collect Required Info at Checkout
To calculate taxes automatically correctly, Stripe needs:

• Billing Address (country, postal code, state, etc.) — collected using Stripe Elements.
• Tax Type & Tax ID — optional, but helps apply exemptions.

If attendees change their billing info, taxes recalculate instantly.

Get started by automating your tax calculation, save time and stay compliant, all with Automatic Tax in Swapcard Studio. 

AI Recommendations improvements continue, and this time, the Mobile user experience is enhanced! Inside the Exhibitors page, Exhibitors' recommendations will now be displayed to ensure easy access to your best interests. 

By clicking on it, you will have access to the full Exhibitor Profile to find the best information, book a meeting, or register for a session that your recommended exhibitor might host. The app offers up to 10 recommendations, and they are refreshed according to your interests over time. 

🔍 What’s New?

Exhibitor members can now access essential Exhibitor Center features directly from the event app, allowing for a smoother and more immersive interaction.

📲 Included Shortcuts:

• Team’s meetings – Quickly view and manage your scheduled meetings.
• Team’s contacts – Access your team’s collected leads and connections.
• AI Recommended leads – Discover high-potential leads suggested by our AI engine.
• Company profile – Edit and maintain your company’s public-facing information.
• Team members – Manage the list and roles.

We’re thrilled to introduce a major improvement to your Swapcard experience! The "My Event" and "My Favorites" pages are now seamlessly integrated into your profile page, offering a more intuitive and streamlined navigation.

This update creates a single, centralized hub for managing both your personal information and event or community details. No more switching between pages; everything you need is now in one place. Whether you're updating your profile, checking your registered events, or exploring event schedules, you can now access it all from one unified location.

From your profile page, you can now:

• View your schedule, including sessions and meetings
• Access your saved contacts
• Browse bookmarks for exhibitors, saved items, and videos

We’ve also revamped the look of the profile page to make it cleaner, more modern, and easier to navigate. This fresh design ensures a visually appealing and user-friendly experience as you manage your event activities and personal details.

These features will dynamically adapt to your current event or community context, ensuring a personalized and relevant experience every time.

As part of this improvement, it will no longer be possible to create new "My Event" or "My Community" pages for future events once this update is released. To avoid redundancy within your event app, we strongly encourage organizers who have already created a "My Event" or "My Community" page to remove it. That said, existing pages will remain accessible until the end of 2025, after which they will be fully deprecated.

Our goal is to make your experience on Swapcard as efficient and user-friendly as possible. By combining the "My Event" and "My Favorites" pages with your profile, we’ve simplified workflows and reduced unnecessary clicks. This means you’ll spend less time navigating and more time engaging with what matters most: connecting with people, exploring sessions, bookmarks, and getting the most out of your events.

We’re continuously listening to your feedback to improve the platform. This revamp is just one of many enhancements we’re rolling out to make Swapcard the ultimate event experience.

Stay tuned for more updates, and as always, we’d love to hear your thoughts as you explore the new centralized profile page!

📖 Have more questions? Our Help Center article has the answers – click here.

You can now include a personalized QR code in any People email campaign in Studio. This makes it easy for attendees to receive their own check-in code directly in their inbox, perfect for event check-in and onsite engagement.

Adding a QR code to your email helps your attendees:

• Access the event quickly at check-in
• Use the QR code onsite for scanning into sessions or activities
• Keep their access info handy - right in their inbox
  
  

How to Add a QR Code to Your Email

1. Go to the Email Editor and open any People email campaign in Studio.
2. In the right panel, you’ll see a new block type: QR Code. Drag and drop it into your email like any other content block.
3. Configure the Block by adding optional text (e.g., “Scan this code at check-in”).
4. Configure the fallback text, in the event where there is no QR code available for a user.
5. Preview the Layout - by viewing the sample QR code with dummy data in the editor so you can check the layout and styling.
6. Send a Test Email to preview how the email will look.

Where the QR Code Comes From

The QR code shown to each recipient is pulled from their registration. The system uses different logic depending on the registration type:

1. Swapcard Registration

• The code is tied to the ticket the attendee registered with.
• If a code is created without having a ticket assigned, this code will be displayed in the email block.

2. External Registration

• The email will show the most recent QR code associated with the attendee.
  
  

Start Using It Today

Head over to Studio → People Email Campaigns, and try out the new QR Code block. It’s the easiest way to personalize your emails and help attendees get into the event faster.

First version of the Exhibitor Marketplace is coming soon! This new feature will empower event organizers to resell Swapcard Exhibitor premium features such as Lead Capture and Lead Qualification directly to their exhibitors.

With this first version, organizers will soon be able to unlock new revenue streams while helping exhibitors boost their performance with powerful, event-enhancing tools.

With Exhibitor Marketplace V1, organizers can:

• Connect a Stripe account securely via Studio
• Launch a marketplace for their event, accessible directly from the Exhibitor Center
• Enable pre-created Swapcard extras for resale, with control over pricing, visibility, and permissions
• Create and publish custom extras
• Track sales and commissions from a dedicated dashboard

For example, organizers can resell Lead Capture, one of Swapcard’s most popular extras, which allows exhibitors to scan badges, collect leads and export contact details after the event.

Exhibitors pay securely via Stripe, and commissions are automatically routed to the organizer’s connected Stripe account.

🧩 A Seamless Experience for Exhibitors

On the Exhibitor Center side, the experience is simple and intuitive:

• Available extras are displayed on a dedicated "Boost your ROI" page
• A promotional banner on the homepage highlights what's available
• Each extra includes a name, price, and brief description
• Once the extra is purchased, it automatically enables the related permissions for the Exhibitor

New update to the Homepage Builder: Section Visibility Control!
This feature empowers organizers to fully tailor the homepage experience by defining exactly who sees what based on groups created in Studio and device types.

🧩 What’s New?

With this release, organizers can now:

• Manage group-specific visibility for each section on the homepage.
• Control whether a section is shown or hidden on desktop and/or mobile.
• Preview the homepage as a specific group to test visibility configurations.

We are introducing a powerful new feature designed to supercharge your events: Hosted Buyer Meetings!

Whether you’re running a Hosted Buyer event or aiming to deliver premium meeting services to your top exhibitors, this new capability makes it easier than ever to deliver curated, high-value meetings between buyers and sellers—all with measurable ROI and enhanced engagement for everyone involved.

This new Hosted Buyer feature is all about making your event more efficient, engaging, and results-driven. With a smart, homemade matching engine at its core, it automatically creates 1-on-1 meetings tailored to your rules—ensuring that the right people connect at the right time. You have complete control over the setup, from time slots and meeting locations to selection rules, filters, and participant profile fields, allowing you to fully customize the experience to suit your event’s needs. The participant journey is seamless too—they can easily indicate who they must meet, would like to meet, or prefer not to meet, making the matchmaking process intuitive and personalized. This curated approach not only boosts engagement and attendance but also leads to more meaningful interactions. And when the event wraps up, you’ll have access to clear, actionable insights so you can measure ROI, track which meetings actually took place, and ensure your stakeholders saw real value.

🛠️ How It Works

1. Set It Up in the Studio
   Head to your Studio and configure your Hosted Buyer settings:

   • Define participant groups (e.g., buyers and sellers)
   • Choose a name, icon, and filters for the meeting page
   • Select profile fields and group matching rules
   • Set the number of meetings per participant and how many selections they're allowed
   • Schedule your selection window (start/end dates)
   • Pick available time slots and meeting location

2. Participants Make Their Selections
   When the selection phase begins, participants receive an email with a link to their selection page. They can classify others into:

   • Must meet: absolutely want to meet
   • Nice to meet: would like to meet
   • Exclude: prefer not to meet
   • You decide how many choices each participant can make—and when.

3. Generate & Review Draft Meetings
   Once the selection window closes, you can review all selections and generate draft meetings—these aren’t visible to participants yet. You can:

   • Edit meeting details (time, location, status)
   • Delete or reassign meetings
   • Ensure everything looks perfect

4. Publish & Go Live
   Confirm the meetings, and voilà! They appear directly in each participant’s schedule. From there, they can:

   • Join
   • Reschedule
   • Decline
   • Or add extra participants
5. Measure Success
   After the event, track which meetings actually took place to ensure your stakeholders got the value they expected.

This feature is your new secret weapon for high-impact events. Whether you're running buyer-seller meetups, investor pitches, or curated networking sessions, Hosted Buyer Meetings will help you create smarter connections, happier attendees and exhibitors, and more successful events.

👉 Interested in this feature? Leave your email here! 

Start building your Hosted Buyer experience today in the Studio – and watch the magic happen! ✨ 

To improve the checkout and invoicing experience for paid events, we’ve introduced a feature that lets you collect billing and tax details from attendees during purchase. This helps ensure invoices are complete and accurate.

What’s New at Checkout

Organizers can now collect billing information for paid tickets. Attendees purchasing a paid ticket will be asked to provide the following details:

• Billing Name – Required
• Billing Address – Required (with country selected from a standard list)
• Billing Email Address – Required
• Tax ID Type - Optional and shown only when relevant and based on the buyer’s country
  
• Tax ID – Optional and shown only when relevant and based on the buyer’s country

💡 This applies only to paid tickets. Free events are unaffected.

The billing information is securely sent to Stripe, where it’s used to generate a complete invoice. This means no follow-up is needed to request details later — it’s all handled automatically.

Viewing Collected Billing Information

When billing details are collected at checkout, organizers can easily access them within Studio:

• Navigate to the registration record for any attendee.
• In the Transaction Details section, each processed transaction can be expanded.
• You’ll see the Billing Information provided at checkout, including the Tax ID (if it was collected).
  
  

This makes it simple to reference the information when needed.