Enhanced Widget Experience: Better Performance, Control & SEO
The Swapcard widgets now come in a new version that improves both performance and customization options for event organizers embedding content into their websites.
💡 What are Swapcard widgets and why use them?
Widgets allow you to showcase key event information on your own website, eliminating the need to update information in multiple places. This ensures consistency, saves time, and offers a seamless attendee experience. Widgets can be used to display your event's schedule, list of exhibitors, speakers, and attendees, keeping visitors informed and connected.
What's new:
🚀 Script-enhanced widget for smoother integration
A new version of the widget is available and includes a lightweight JavaScript script. This new setup:
- Automatically adjusts the height of the widget, eliminating the need for inner scrollbars
- Prevents the “double scrollbar” effect that occurs when an iframe doesn’t fit well into the page
- Improves overall performance and page loading time
🔄 Infinite scroll toggle
Organizers now have the choice to enable or disable infinite scroll:
- Enabled: Content loads seamlessly as users scroll (ideal for standalone pages)
- Disabled: A "Load more" button appears instead, allowing users to explore additional content at their pace — particularly useful if the widget is placed above other elements you want to keep accessible.
🔗 Better SEO with dynamic URLs
With the script-enabled version, page URLs update dynamically as users navigate within the widget. This means:
- Each exhibitor, session, speaker or item can now have a dedicated URL on your own domain
- Better indexing by search engines, improving discoverability and SEO performance for your event content
🧩 Still need iframe-only?
For platforms or CMSs that don’t support custom scripts, the original iframe-only version remains available and functional — just with fewer customization and SEO capabilities.
You can configure and preview your widget in the Pages & menu section of the Event Builder.