Attendees have always used the News Feed to thank a speaker, call out a great conversation, or tag the people they met at the booth. The problem: the person being talked about had no idea. Their name sat in plain text, buried in the feed, with nothing pointing them to it. Mentions fix that. Type "@", pick the person, publish, and they get a notification that takes them right to the conversation.

How it works

1. Write a post or a comment. On the web event app, open Write a post in the News Feed, or reply to an existing post.
2. Type "@" and start typing a name. A dropdown of matching event participants appears, each with their name and job title, and narrows as you type.
3. Pick the person. Their name drops into your text as a highlighted mention.
4. Publish. The mentioned participant receives a notification in the event app.
5. They open it, and they're there. The notification takes them straight to the post, so they can react, reply, or reach out.

Key behaviors

• People only. Mentions point to event participants: attendees, speakers, exhibitor team members, anyone with a profile in the event.
• Posts and comments. Mention someone when you start a conversation or when you jump into one.
• Mentions are clickable. Anyone reading can click a mention to open that person's profile, a one-click path from "who's that?" to a connection request.
• One post, one notification. Mention the same person three times and they still get exactly one notification. Enthusiasm, not spam.
• No self-pings. Mention yourself and nothing fires.
• No match, no mention. Type "@" followed by text that doesn't match any participant and it simply stays plain text. No broken tags, no errors.
• On by default, nothing to configure. Mentions are live on every event's News Feed. There's no setting to switch on, or off.

Why organizers will love it

A News Feed only feels alive when people talk to each other, not just at the room. Mentions turn one-way posts into conversations with a clear recipient: the speaker actually sees the thank-you, the contact actually sees the follow-up, and the mentioned person has a reason to come back into the feed and reply. That's more audience engagement on the posts you already have, plus a built-in bridge from the feed to profiles, and from profiles to networking.

💡 Pro tip: Get the ball rolling yourself. Publish a welcome post on day one that mentions your keynote speakers or session hosts. Each of them gets notified, most will jump in to reply, and attendees see what a mention looks like before they try their first one.