Swapcard has developed a new report for organizers called “Item views and bookmarks” which can easily be exported from the Analytics Dashboard. This helps organizers understand, for example, which items are popular (products, services) with attendees and which attendees were most interested in their offerings.

               Export Detailed Statistics

Organizers can select the timeframe, as well as the content of the report. For example, they can select to view “All items”, “A specific item” or “Items not linked to an exhibitor” within a specified date range.

The export contains the following information:
1. Product Summary tab - consisting of the “product” and “metrics” fields
2. Products Viewed | Bookmarked tab - consisting of “person,” “exhibitor,” “product,” and “metrics” fields.
3. Notes tab